CALLAWAY X
ASTON MARTIN
ASTON MARTIN
ABOUT THE PROJECT
Golf, the game of class and luxury. Aston Martin, the renowned and legacy based luxury sports car brand. Its destiny for these two worlds to collide. This project takes the brand of Aston Martin, and meshes it into the world of Callaway Golf, to create a once in a lifetime event to showcase the power, thrill, and luxury of both brands.
The project features two parts: a 3D Model of the event, and a promotional magazine. The event is designed for spectators to come explore the collaborative merchandise and gear. Viewers also get to watch each golfer attempt to win a brand new Aston Martin Vantage "On The Green" Edition by sinking a hole in one. The magazine highlights all of the features of the event, including the brand collaboration, the event setup, the merchandise and gear, and the custom Aston Martin Vantage.
PROMOTIONAL MAGAZINE
MODEL OF THE EVENT